This email can and should be used

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As they are usually pretty straightforward. Instead, let’s focus on more complicated copies. Initial cold email Initial cold email The first email of the email sequence should radiate friendliness and helpfulness for both users and subscribers. In a cold emailing campaign, the initial email should contain all the information a recipient might need to make a decision. In either case, make the recipient feel important, appreciated, and in control. Cold follow-up email Cold follow-up email Cold follow-ups should provoke.

Recipients to answer Ask a question to make them engage with your email. Keep it short. Content email Content email  in every type of drip campaigns. Special, relevant, evergreen content is a great way to position yourself as an expert and provide value for the recipient. You can educate with all kinds of content – articles, videos, PDFs, webinars, etc. Content emails can be, and often are, used as reminders. You can also use HTML templates in email drip campaigns mobile number list if you prefer colorful newsletters. Invitation email Invitation email An invitation email is a good way to pre-convert. You can invite people to both online (webinars, online demos with an expert) and offline events (exhibitions, forums). As a result, you can get more info about the person you’re selling to and have a real conversation When used.



In subscriber or user campaigns, it’s a chance to convert from one stage to another. Special deal/offer email Special deal/offer email Special deals and offers should be used to convert warm subscribers, bypassing the demo session with a sales rep or an expert. This saves time and can even turn viral if your deal is good enough. Goodbye email Goodbye email Goodbye emails for subscribers should be something of a polite and familiar “We’re sad to see you go.” Allow users to leave feedback as well. For cold campaigns, a goodbye email should leave an open opportunity for the recipient.