A lot of criticism is caused

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the company's advertising, which involves porn actresses, models who seem too young, and uses sexual undertones. In this regard, regulators, who constantly ban company posters, pay attention to the brand's marketing materials. For example, one of the shows in girl pleated skirt. The main claim concerned the fact that the heroine's underwear is visible, and from the style of the skirt it can be concluded that the picture shows a schoolgirl. "We believe that the images are inappropriate and show a woman as a sexual object ," representatives of the Advertising Standards Committee (ASA) said, declaring the ad sexist.

The press service also added that the photo can be considered offensive due to its reference to voyeurism — the photo looks as if the shot was taken without the girl's knowledge. A lot of other ads were also banned Specific Database because the heroes were too young. It was also caused by the behavior of CEO Dov Charna, who was periodically photographed with models (for example, in bed) in advertising for his brand, and later was accused of sexual harassment, which led to the company's board of directors having to fire him.



Tinkoff Bank" Tinkoff Bank's provocations come primarily from the company's general director, who often makes harsh statements.s provocations come primarily from the company's general director, who often makes harsh statements. statements.