Canada B2C Email List Marketing Stats by Industry

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Psychology of the color yellow In color psychology, themeaning of the color yellow revolves around the sun. It evokes feelings ofhappiness, positivity, optimism and summer but also of deception and warning.Some brands choose to use a cheerful yellow color as a background or border fortheir website design. You can also choose to use yellow for the “free shipping”bar at the top of the website if it fits in with the design of the rest of thewebsite. website. A little touch of yellow can help your website visitorsassociate your store with something positive. The color yellow is used bybrands such as Ferrari and Ikea . Many people dream of driving a Ferrari. Aluxurious brand like Ferrari is associated with this feeling of happiness,summer and a carefree lifestyle.

Even Ikea uses yellow in its branding. What canada b2c email list does buyingfurniture have to do with happiness? Many people who have just purchased theirfirst home or are moving for the first time will go to Ikea to purchaseproducts to furnish it. This milestone is usually filled with happiness and optimismtowards the new change which makes yellow a great color to associate with thebrand. Psychology of the color pink Pink is a popular color for brands thatprimarily serve a female audience. In color psychology, the meaning of thecolor pink revolves around femininity, playfulness, immaturity andunconditional love. Some brands have chosen to use the color pink for productpackaging, especially for girls' toys. Since the color meaning for pinkincludes femininity, it's no surprise that brands like Victoria's Secret andBarbie use this color.

Victoria's Secret even created a line called Pink. On theirwebsite they use a combination of pink and black to highlight key marketingdetails. The logo and some marketing campaigns also use the color pink. On theBarbie website , the CTA (call to action) buttons are bright pink. This coloris also used carefully in the menu. Naturally, the pink packaging and logofurther reinforce the feminine communication. Psychology of the color brownBrown is an earthy color. After all, it is the color of earth and wood. So, themeaning of the color brown refers to comfort, safety and nature. In marketing,brown is often used for natural products and foods. Brown is a color thatappears in logos, banner images, and sometimes even text due to its ability tocontrast against a white background.

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