Germany Email Marketing The Definitive Guide 2024

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Welcome messages must always be personalized messages. Atleast the customer’s name must be present in the message, and all communicationmust be addressed to the user who has registered or enrolled in the service. Inthe lead nurturing process, welcome messages can be considered as the way toinvolve the user in the service, as it must be taken into account that thecustomer has followed a previous process of getting to know the product andbrand in order to register. 2.- Promotions Promotions are another form acompany can use to communicate regularly. Promotions are used to obtainconversions more directly than usual. Through this kind of business, brands suchas Cherokee Workwear hope to convince customers with attractive prices,discounts on purchases or acquisitions, etc. In addition, these offers usuallyappear on special days, such as Book Day, Mother’s Day, Father’s Day or BlackFriday. Promotions look for an excuse to locate a reason for them and attractusers to them.

Offers and promotions are usually presented Germany Email List through colorfulmessages, full of images and attractive slogans. When it comes to a promotion,the company uses all their strategies so that the product they want to sell canbe sold more easily and directly. 3.- Subscription to a service Email marketingis one of the channels with the highest customer acquisition rate. Leadnurturing starts from this knowledge and takes advantage of the possibilitiesof this tool to attract new customers towards the company’s portfolio. As Asanadoes, many companies look for new customers by offering more advantageousservices, access to cheaper prices, and more advantages in comparison with theold service they had contracted. Telephone companies, banks and insurers arefrequent users of this kind of communication, which is based on finding thatare disappointed with the services they are currently subscribed to and takingthem into their client base.

The degree of success of these campaigns is based on thecustomer’s desire to change what they currently have. The subscription to aservice is the first step for a company, as this is still the first stage, toinvolve. The user is not familiar with the service, but through email messages,phone calls, SMS or social networks, it is possible to reach the users and letthem know what the service offered is and what they can get through it. 4.-Urgency and opportunity for lead nurturing campaigns Another way to carry outlead nurturing is to send the user a message informing him/her it will be thelast opportunity to obtain the service or product. In general, this is astrategy that aims at the user making the purchase with the knowledge thatthere will not be another opportunity like it if he/she misses it. Thisstrategy is usually very common for ecommerce websites, travel agencies,airlines or hotels, such as the case of GAME. These kinds of messages areusually accompanied by powerful images and calls to action.